It's time to get your mojo back.
The bad news?
No one’s going to do it for you.
Every day you spend stuck on the sidelines of your life, bound by fear and indecision, is a day you never get back.
Stay there long enough? It will cost you the regret of what you could-have-been or could-have-done.
Without a plan, a coach, and the skills to follow through, you’ll plateau. Wishing things were different while doing nothing about it.
You have a choice: keep watching from the sidelines—or get in the game and become the person you know you’re meant to be.
Life is hard. (and that’s not changing) But you can.
Get the Clarity, Accountability, and Skills to do the damn thing.
Life is short. Make it count. Reach your potential.
What you get with Sam Johnson Coaching.
CLARITY
Be heard, understood, and deeply seen.
Discover what you *really* want—and what’s actually getting in the way.
See what you couldn't see before, so you
can
do what you couldn't do before.
ACCOUNTABILITY
What did you say you’d do?
What did you actually do?
What will you do next?
Coaching gives you the push to get off your tush—and doing the damn thing.
SKILLS
What’s holding you back is fear, doubt, and the voice that says,
“What will everyone think?”
Learn the skills, tools, and frameworks to get unblocked and into action.

I've been there...
I know how painful it is, to know in your heart, your potential for something great—and to feel like you’re wasting it—and that time is running out.
It feels like being in a cage. Like you're railing against the feeling of stuckness while desperately wanting to fly.
You were meant to run wild and free towards your dreams—not to be caged in by fear, indecision, and uncertainty—by the organ between your ears.
Like you, I care about living a life that’s energizing, satisfying, and meaningful.
I want to look back on my last breath knowing I gave it my all—and left nothing on the table.
That’s what I want for you, too.
I want you to feel that runner’s high of living your life On Purpose.
Through soulful, intentional, and no-BS coaching, I’ve helped countless others break free from the cage, create real momentum, and experience that high.
Sam Johnson has worked with clients from companies including:



What people are saying about Sam Johnson Coaching
"Working with Sam surpassed my expectations."
"I hadn't historically gravitated towards external coaching because I thought I already had the skills to navigate difficult situations from years of learning and development programs in my tech and finance jobs or MBA program. Working with Sam surpassed my expectations."
Bobbie M.
Venture Capital & Growth Equity Investor San Francisco, CA
"She taught me a lot about advocating for myself."
“Sam gave me tools to slowly start to make positive changes which allowed me to feel that this massive mountain that I felt I was climbing was something that I could tackle, that I was capable, and that I had the skills to tackle it head on. She also taught me a lot about advocating for myself, how to write my own story at the company I am at (and for future companies).”
Dan. G
Medical Professional and M.B.A. Candidate. San Francisco, CA
"She challenged me in ways that nobody else has..."
"Sam helped me immensely. She challenged me in ways that nobody else has and she didn't take "no" for an answer. She continued to push when she saw me putting up walls but she did it in a way that did not turn me off or make me retreat. Overall, she really made me be more open minded about different aspects of my life that we were working on and showed me that there are different ways to look at everything."
Carolyn L.
Physical Therapist, Business Owner, and Ultramarathon Runner. Marin, CA
Coaching that changes things.
Whether it's a one off crisis, a desire for a major transformation, or the support that comes with group coaching, I meet you where you are, so you can do the damn thing.

Need clarity fast?
Whether it’s a curveball, a crossroads, or you’re just in your head, a single session is the time out you need to get clear, grounded, and moving again. Sometimes you just need a guided moment with an unbiased confidant to…
make a decision, create a plan, and move forward.

Feel like you’ve lost your mojo?
You’re not alone—and there’s still time!
In this 1:1 coaching experience, you’ll discover who you really are.
Together we'll do the
internal work to overcome the thing that's holding you back, so you can do the
external work of doing the damn thing—whatever that is for you.

Join a group of likeminded side hustlers, solopreneuers, and small business owners—real people doing the damn thing—building a life and business they love. It's progress—minus the lonely grind.
“If you want to go fast, go alone. If you want to go far, go together.” -African Proverb.
Here’s how it works
01
Select a Service
Choose the coaching option that best fits your needs—a single drop-in session, a total transformation, or a cohort of likeminded side hustlers and solopreneuers.
02
Schedule a Session
Book your time and fill out the short intake form.
Writing brings clarity. Define what brings you to coaching—and what a Victory would be.
03
Do the Damn Thing
We’ll dig deep: What do you want? What’s in your way? What are you willing to do to get it?
You’ll leave with clarity, tools, and a plan—ready to take action.

Why Sam Johnson Coaching Works.
I know that you want to be the person who is clear, confident, and actually *doing* the damn thing.
In order to do that, you need to take courageous, intentional action so you can create the life you want and become the person you’re meant to be. So you can live a life that feels energizing, satisfying, and meaningful. So you can live your life On Purpose.
The problem is, you’re stuck in the passenger seat—with no clear directions or a defined destination—wondering where you’re going while the days fly by. You feel stuck, frustrated, and terrified that you’re wasting your life.
Nobody should look back with regret of what they could-have-been or could-have-done because they didn’t know where to start or were too afraid to try.
I know the pain of unrealized dreams and the fear of failing. That’s why I coach. I want to see you set free from your limits and expand what is possible for you.
You don’t have to live like this—trapped–railing against your fear, indecision, and uncertainty, wishing things were different while doing nothing about it.
Instead, you can take the wheel, steer with purpose, and start doing the things that make you wanna say:
“Yew!” “Wee!” and “LFG!”
Two phrases HOLDING YOU BACK
...and what to say instead to live a regret-free life.
This short, powerful resource reveals two subtle, common phrases that quietly undermine your power and sabotage your potential.
You’ll learn how to replace them with language that creates clarity, integrity, and personal power.
It’s a small but mighty mindset shift—and it will change everything.
